FAGE FLIP CUP OCEAN

For Fage's summer social media campaign, I animated this ad to keep Fage front-of-mind for consumers.  The illustrations were purposefully contrasting with the visual of Fage's commercial image of the flip cup, and that contrast created nostalgia. I leaned heavily into this concept such that the motion design utilized a low frame rates and choppy movement on rough seas. Once the animations were approved, the entire sensation of the ad is an homage to summer.