Lauded author and illustrator Mo Willems and his company Hidden Pigeon have been scaling their business into a cross-platform brand, beyond the exceptional PIGEON storybook series.  Expanding their YouTube audience has been a main focus.

 

In advance of the release of DON'T LET THE PIGEON DRIVE THE SLEIGH!, I animated the famous Pigeon and friends in Jingle Bells and other songs, ramping up attention to the book's release.