The Lobbyists are musicians, writers, and theater performers with a few original musicals under their belt — most notably SEAWIFE which was nominated for 2 Drama Desk awards in 2016. For their 10-year anniversary, we set out to build a promo that attracted a new audience while celebrating their original fans. 

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For a 9x16 video, custom illustrations were created to link their unique "steampunk" branding with archival performance stills. With "Punk Song" underscoring the visual, the result was a suspenseful, haunting video.

 

Happy to report that the concert was standing-room-only.